Projects
Hi, this is my portfolio. Here you can check the work I did for Inner Circle rebrand, designed for two, more than single, my digital paintings and my collaboration with apple (tba).
I am a Senior Art Director, Brand Designer, and Illustrator with experience in global projects. Based in São Paulo, I specialize in visual identity development, rebranding, and strategic design for brands & projects.
I prioritize the combination of creativity and strategy, using impactful visual elements to build cohesive brand narratives. My approach blends precision and experimentation to deliver innovative results.
senior art director
Brand designer & illustrator
I combine aesthetics and purpose with a sharp creative edge, ensuring each project is both visually compelling and strategically effective.
I create visually striking and strategically effective designs by balancing structured methodology with creative flexibility. My work ensures clarity, impact, and lasting recognition.
Based in sao paulo
working globally
What I did — Global Design Director, Creative & Art Strategist, and Lead Designer for the launch campaign
What it is — Our journey began as an artistic exploration, aiming to reshape how people connect. Inspired by the look and feel of a high-end magazine, we focused on crisp typography, refined layouts, and real-life imagery. Each element was crafted to underscore authenticity—so every interaction feels genuine. Inner Circle transcends a typical dating platform; it becomes a living canvas where design and real connection intertwine, creating a space that feels elevated and true to life.
With an emphasis on quality over quantity, Inner Circle brings together people who value meaningful connections. We infused every aspect of the user journey with editorial sensibilities, resulting in an environment that feels both exclusive and inviting—a place where refined design, thoughtful storytelling, and genuine human interaction merge seamlessly.
Who also did it — Head of MarComms: Crystal Cansdale
Creative Copywriting: Lucianna Humaytá
Graphic Design & Post Production: Pepe Rodrigues
Photography: M-U Studio
Motion: Gabriel Neves
What I did — Creative director, art director
The New Brand Photoshoot — Aiming to capture the intersection of editorial style and genuine connection, we embarked on a photoshoot that merges minimal set design with bold styling. Each frame highlights individuals who radiate confidence and authenticity—mirroring Inner Circle’s curated spirit. By infusing premium lifestyle sophistication into every shot, we created a cohesive visual narrative that underscores our mission to bring people together in a space where refined design and genuine moments naturally converge.
Making Of
Videomaker: Alice Gouvea Barroso
Assistant: Giovanna Pezzo
Styling
Stylist: Tulany Freitas
Assistants: Giovanna Naomi, Pedro Paiva
Hair & Make Up
Beauty Artist: Rodrigo Frois
Assistants:
Jhonny Braz Martins Dias
Gustavo Henrique da Rocha Silva
Renan Batista da Silva Tavares
Production
Executive Producer: Twyla Hase
Set Assistants:
Bruno Giro
Cleber William (Set/Cleaning)
AC: Julia Conatti
Location: Jane, Guarido
Photography
Photographers:
Studio M-U
Photography Assistants: Erick, Augusto, Marina
Art
Art Director: Miriam Zaruhi
Assistants: Helio, Aroldo
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